Branding & Brand Kits
A logo isn’t a brand. A brand is a system.
Most businesses have a logo someone made once and nothing else. No real color system. No documented fonts. Every new piece of content looks like it was made by a different person, because half the time, it basically was.
Where it's breaking:
A logo with nothing built around it
Visuals that shift depending on who made the last graphic
No templates, so every post starts from zero
A brand that hasn't caught up to what the business actually is now
What I actually do:
Logo design: primary mark, variations
Color palette, built to actually be used, not just look nice in a deck
Font pairing
Mockups: packaging, product, print, whatever applies to your business
Social templates, built on the finished system
You walk away with:
A full brand kit: logo files, color codes, fonts, usage guidelines, mockups showing it applied to something real, and social templates ready to use immediately. A system your team can run, not just you.
Half the value here isn't the logo. It's not having to make a hundred small design decisions from scratch every time someone on your team needs a new graphic. You won't notice that relief until it's already gone.
This is for you if:
You don't have a real brand system yet, or you've outgrown the one you started with.
The Process
1
Discovery
Where the current identity (if there is one) is falling short.
Design & Build
2
Logo, palette, fonts, mockups, templates, built as one system.
Handoff
3
Full kit delivered, documented, yours to run.
Starts at $1,250 CAD/$900 USD